Practical advice and hard-won lessons from 16+ years of building brands on Amazon.
Before you invest time and money into Amazon, make sure you've answered these critical questions about your product, competition, and readiness for the marketplace.
When evaluating Amazon-native brands for acquisition, investors frequently overlook critical factors that can make or break the deal. Here's what to look for beyond the surface metrics.
Amazon advertising can be a powerful growth lever or a money pit. After managing millions in ad spend, here are the mistakes that cost brands the most.
Whether you are launching a brand, evaluating an acquisition, or optimizing your existing Amazon presence, I am here to help.