About Farmer Bob's Amazon Advisory

Farmer Bob's Amazon Advisory was built from firsthand experience operating brands inside the Amazon marketplace.

Over time, it became clear that many companies entering Amazon lack access to practical, independent guidance before making major strategic decisions.

The advisory was created to provide that perspective.

Rather than functioning as a traditional marketing agency, the focus is on helping brands and investors understand the real economics, risks, and operational requirements of Amazon.

16 Years of Amazon Experience

With over 16 years of experience selling on Amazon, I've developed many of my own brands and helped many others along the way. This experience spans multiple product categories, business models, and marketplace conditions.

That depth of practical experience is what informs the guidance we provide to clients — whether they're evaluating their first Amazon opportunity or managing a portfolio of marketplace businesses.

Principles

These principles guide how we work with every client.

  • Strategy should come before spend
  • Not every product belongs on Amazon
  • Profitability matters more than vanity metrics
  • Honest advice is more valuable than optimistic projections
  • Sound decisions reduce long-term risk

Ready to work together?

Schedule a consultation to discuss your Amazon opportunity or challenge.